Built for service businesses in Frederick, MD

Penny answers your phone after hours.

An AI receptionist that listens, takes the message, and books the job on your calendar, automatically. So you stop losing leads to voicemail.

Call (240) 415-6185 right now to hear Penny
Dim kitchen at 10pm, a phone ringing on the counter.
Live From (***) ***-0189 · 0:47 Emergency
Penny Thanks for calling Frederick HVAC, this is the after-hours assistant. What's going on?
Caller My water heater just burst. There's water all over the basement.
Penny Got it, that sounds urgent. I'll get someone out as soon as I can. What's your full name?
Caller Sarah Hartley. I'm at 142 Willow Lane in Frederick.
Penny I can get a tech out to 142 Willow Lane tonight at 10:30. Does that work?
Caller Yes please, thank you.
Flat-vector character portrait of Penny in the brand palette.

Meet Penny.

She's the one on the other end of the line. Trained on what your business sounds like, calm under pressure, never sleeps, never forgets to take a callback number.

Penny doesn't try to pass for human. She opens every call by saying she's a virtual assistant. Most callers don't care; they want someone to listen and book the job. She does both in about a minute.

The leak

Your phone is leaking customers.

The average HVAC business in Maryland gets 12 after-hours calls a week. Most go to voicemail. Most of those callers dial your competitor before you wake up.

3–5
leads lost to voicemail
every week
$1,200
average HVAC
service ticket
~$15K
monthly revenue walking
to the competition
Your number

How much is your phone costing you?

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missed-call revenue calculator local · no network
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How it works

Penny picks up on the first ring.

Every call becomes a booked job or a follow-up you know about. Not voicemail you'll never return.

  1. A call comes in after hours

    Penny answers instantly. No voicemail, no phone tree, no "press 1 for service."

  2. She listens and asks one clarifying question

    Sounds like an emergency? She triages. Routine service? She routes. Whole exchange takes about 45 seconds.

  3. She captures the full intake

    Name, address with city, callback number, problem description. Nothing gets dropped.

  4. She books the job on your calendar

    Uses your existing Google Calendar. Finds the next available slot that fits the job type. Done while the caller is still on the line.

  5. You both get a text

    The caller gets a confirmation with a receipt link. You get a terse heads-up on your phone: "Emergency: burst pipe at 142 Willow Ln, Sarah, 10:30 PM." Readable on a watch face.

What's included

Everything a human receptionist does. Never sleeps.

24/7 phone answering

No hours to cover. No sick days. No rollover to voicemail at 11pm.

Emergency triage

"No heat." "Water everywhere." "Smell gas." She knows what's urgent and gets a tech out fast.

Google Calendar booking

Works with the calendar you already use. No new system. Events show up like magic.

SMS confirmations

Caller gets a friendly confirmation with a receipt. You get a terse ops ping on your phone.

Full transcripts

Every call transcribed and searchable. Complaints and compliments both get captured.

Shareable recaps

Every call gets a public recap URL. Callers forward it to their partner. Your brand spreads.

Real voice, not robot

ElevenLabs voice synthesis. Callers rarely clock that they're talking to an AI.

White-glove onboarding

Matt sets it up for you. No forms, no setup wizards. One call and you're live.

Built different

Not another SaaS receptionist.

Two of you. Same category. Different philosophy.

The SaaS receptionist

  • You fill out a setup form. Maybe it works.
  • Bookings live in their calendar, sync flaky to yours.
  • Robotic voice that callers hang up on.
  • Support is a Zendesk queue in another timezone.

Penny

  • Matt sets it up for you in about an hour.
  • Bookings go directly to YOUR Google Calendar.
  • Real human voice. Callers don't realize they're on AI.
  • Built in Frederick. Matt's 2 miles from your shop.
Pricing

Pilot first. Decide later.

Fourteen days to prove it catches real leads. If it works, you pay. If it doesn't, no charge, no commitment.

Pilot offer
Free 14-day pilot

Pilot pricing depends on your call volume. Book a 15-min call to talk through what fits.

  • White-glove onboarding by Matt
  • Unlimited after-hours calls
  • Every call recorded + transcribed
  • Weekly performance digest
  • Local support: Matt's cell number
Book a 15-min call with Matt
Hi,

I'm Matt. I built Penny in my garage.

Penny is the AI. I'm the human behind it. I kept watching local service businesses lose leads to voicemail every night, so I built the thing I wished existed: an AI receptionist that sounds human, books on the calendar you already use, and doesn't charge enterprise SaaS money.

I'll set it up for you personally. I'm two miles from your shop. Bring me your after-hours problem and I'll hand you back a calendar full of booked jobs.

Book a 15-min call
Matt Coleman, founder of Redwood Digital.
Matt Coleman
Founder · Redwood Digital
Frederick, MD

Try Penny right now.

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